The Pacific University Office of Marketing & Communications works to increase the visibility, recognition, reputation and pride in Pacific University in support of student recruitment and retention, fundraising, and alumni and community engagement.
Marketing & Communications leads the university’s integrated marketing strategy by identifying and implementing centralized owned, earned and paid media tactics, as well as providing tools and resources to empower all members of the Pacific University community in serving as ambassadors and advocates of the Boxer Brand.
MarCom Goals
- Increase broad external visibility and recognition of Pacific University as a community cornerstone that uplifts those who uphold others.
- Grow the enrollment funnel through advertising, marketing and communication channels that bring prospective students into the admissions process.
- Facilitate alumni, donor and partner engagement through compelling communications that enhance pride in the university and encourage advocacy and support.
- Develop brand advocates and mission champions with clear and consistent tools and resources to advance the university’s reputation and visibility
- Support executive communications and strategic university priorities with communication campaigns, tools, and projects.
MarCom Strategies
We do so with the following strategies:
- Invest in the foundational technology and content to prioritize the pacificu.edu website as a highly effective and engaging “front door” to the university.
- Grow a cross-platform story library to highlight and advance strategic messaging around the Pacific University brand.
- Unify messaging to alumni, donors, and families across outreach channels, including events, email, e-newsletters, and direct mail.
- Partner with the university’s admissions teams to align enrollment marketing messaging and branding that increases visibility of Pacific among prospective students and families.
- Position Pacific University as a cornerstone of its communities, focused on empowering students to live lives of purpose, uplifting those who uphold others.
- Expand resources and training for internal and external brand ambassadors and mission champions to uplift the work of Pacific.
Partner with MarCom
We invite our campus partners to reach out to us to collaborate on projects that advance these university-wide goals. We’re happy to provide a consultation on project requests to identify ways that we can support your efforts with direct collaboration or with additional tools and resources. Example projects might include:
- Revamping a section of the pacificu.edu website
- Promoting an externally facing university event across multiple channels
- Crafting written and visual storytelling content that highlights students/alumni living their purpose through Pacific
- Creating or sharing a social media campaign
- Designing student recruitment materials
- Providing design templates and review for unit-level marketing materials
- Positioning faculty as topic experts for local and regional professional media
To start a conversation about a potential project, please complete the MarCom Project Consultation Form.
Other Services
Other direct services available from MarCom or our sister departments in University Advancement include: