University Event Planning & Promotion

General Information

Promoting Alumni & Donor Events

Registration and/or tickets are strongly encouraged for all events, free and paid.

University Advancement can create registration forms for paid and free events if your event invitation strategy includes alumni and/or donors as a core portion of the guest list.

Several planning and promotion steps must take place prior to or concurrent with requesting a registration form for alumni and donor events.  Please refer to the Alumni Event Planning Checklist for University Partners prior to completing the request for a registration form.

Request event promotion assistance from University Advancement at least 14 weeks prior to the event to ensure a full promotion campaign.

Promoting Student & Employee Events

If the audience for your event is current students and/or employees, use the DIY took kit for promotional materials.

University Advancement recommends use of Touchnet Marketplace for student, employee and community events with a ticket/registration fee. Contact Ben Bateman ’10, student account coordinator, to learn more about use of Touchnet Marketplace.

University Advancement recommends use of Google forms for student, employee and community events with no ticket/registration fee.

As soon as your space is booked in EMS, put your event on the university calendar. Calendar posts need to include an event description, time, location, registration or ticket links, and contact information. Be sure to add a photo to your calendar post to increase visibility and engagement. Here's how to do it!

Do you need postcards, posters, fliers or content for digital screens around campus? Locate a template in the DIY toolkit or contact the student-run creative agency, MAPS, for assistance.

Submit information about your event for Pacific’s targeted weekly student and employee e-newsletters.

Livestream Events

University Advancement (Marketing & Communications) is unable to provide videography services to livestream events, but we may be able to host a livestream on the Pacific University YouTube channel if you contract with a third-party videographer. 

Prospective Student Events

University Advancement is happy to assist with promotion of your event in collaboration with admissions team members! Complete the event request form to get started.

Timing Factors

Start early! Secure your event space in EMS as soon as possible.

If guests are traveling to your event from outside the Portland area, we recommend 12 weeks of promotion activities (after logistics are finalized).

If your guests are from within the Portland area, six weeks of promotion may be sufficient.

For on-campus events for students and/or employees, six weeks of promotion is recommended — but two weeks is the minimum.

More Information

Schedule your campus space.

Contact Community Engagement & University Events for logistical support.

Request tickets and/or registration forms.

Request event promotion.